Quick reference
What EBITDA measures and why it is used
EBITDA strips away four items from net profit that can obscure true operating performance. Interest expense depends on how a company is financed — debt-heavy or equity-funded — which is a financing decision, not an operational one. Tax expense depends on the jurisdiction, tax structure and available deductions, which vary between companies and countries and can be manipulated. Depreciation and amortisation are non-cash accounting charges that reduce reported profit but require no cash outlay in the current period.
By adding back all four items, EBITDA gives a view of how much cash the business generates from its core operations before financing and tax considerations. This makes it comparable across companies with different capital structures, tax positions and depreciation policies.
EBITDA is particularly useful for: comparing companies across different countries or tax regimes; valuing businesses using transaction multiples; assessing debt serviceability (a lender might require EBITDA to be at least 3x interest payments); and tracking operating performance improvement over time without distortion from financing changes.
However, EBITDA has real limitations that Warren Buffett has famously criticised. It excludes capital expenditure — the investment required to maintain and grow the asset base. A capital-intensive business (manufacturing, mining, telecoms) that spends heavily on equipment shows a high EBITDA but generates much less actual free cash flow. Adjusted EBITDA figures are also frequently used to paint an optimistic picture by adding back further items like restructuring costs or share-based compensation.
The EBITDA formula
EBITDA multiples and business valuation
Enterprise value divided by EBITDA (EV/EBITDA) is the most widely used valuation multiple in mergers and acquisitions. If a comparable business sold for 8x EBITDA and your business generates 2.000.000 in EBITDA, a rough valuation is 16.000.000.
EBITDA multiples vary enormously by industry. Software-as-a-service businesses with recurring revenue and high margins trade at 10 to 20x EBITDA. Traditional manufacturing businesses trade at 4 to 7x. Retailers trade at 5 to 8x. Professional services firms at 5 to 9x. The multiple reflects not just current earnings but growth prospects, competitive position, revenue quality and customer concentration.
Growth rate has a dramatic effect on the appropriate multiple. A business growing EBITDA at 30% per year commands a far higher multiple than one growing at 5%, because the buyer is paying for future earnings. A 20x multiple on a fast-growing business may represent better value than a 6x multiple on a declining one.
For SME transactions, EBITDA is typically adjusted (normalised) before applying a multiple. Adjustments include adding back the excess compensation paid to an owner-operator above a market salary, removing one-off extraordinary expenses, and adding back personal expenses run through the business. The normalised or adjusted EBITDA is the correct basis for valuation in private company transactions.
Worked examples
EBITDA = 320.000 + 85.000 + 95.000 + 140.000 + 60.000 = 700.000. EBITDA margin = 700.000 / 5.000.000 x 100 = 14%. At a 7x EBITDA multiple (typical for this sector), enterprise value = 700.000 x 7 = 4.900.000. Net profit margin by comparison is only 6,4% — significantly lower than the EBITDA margin due to the non-cash and financing charges.
Free cash flow = EBITDA - capex - working capital change - tax = 2.000.000 - 800.000 - 150.000 - 300.000 = 750.000. EBITDA of 2.000.000 is 167% higher than actual free cash flow of 750.000. This illustrates why EBITDA overstates value for capital-intensive businesses. A buyer paying 8x EBITDA (16.000.000) is actually paying 21x free cash flow — a very different proposition.
Normalised EBITDA = 400.000 + 150.000 + 40.000 + 15.000 = 605.000. The owner was paying themselves 300.000 when a market salary for that role is 150.000. Adding back the excess 150.000 reflects true operating profitability for a new owner who would hire someone at market rates. At 5x normalised EBITDA: 605.000 x 5 = 3.025.000 enterprise value.
Business Profitability Calculator
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Typical EBITDA multiples by industry
| Industry | Typical EV/EBITDA Range | Key Driver |
|---|---|---|
| SaaS / Software | 10x to 20x | Recurring revenue, high margins, growth |
| Technology services | 8x to 14x | IP, scalability |
| Healthcare | 8x to 12x | Defensive revenue, regulation |
| Professional services | 5x to 9x | People dependency, client concentration |
| Retail | 5x to 8x | Thin margins, cyclicality |
| Manufacturing | 4x to 7x | Capital intensity, cyclicality |
| Construction | 3x to 6x | Low margins, project risk |
| Hospitality | 4x to 8x | Asset-heavy, cyclical |
Common mistakes with EBITDA
Methodology
EBITDA calculated using the add-back method: net profit plus interest expense plus tax expense plus depreciation plus amortisation. EBITDA margin is EBITDA divided by revenue. Industry multiple ranges are based on publicly available transaction data and typical market conditions. Actual multiples vary by deal size, growth rate, market conditions and buyer type.
EBITDA is not defined under IFRS or US GAAP and companies have discretion in how they calculate and present it. Always review the specific calculation methodology and add-backs when using EBITDA figures from company reports or offering documents.
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Frequently asked questions
Formula based on standard mathematical and financial methods. Results are for informational purposes. Last reviewed May 2026. Version 1.